361 lines
25 KiB
Markdown
361 lines
25 KiB
Markdown
# T13 Public Launch Funnel UX Analysis
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Status: focused local fixes implemented for signed-out checkout continuation, checkout cancel recovery, the public-site hydration issue badge, legal placeholder/stale-tier copy, the empty-release download dead-end, mobile download label honesty, and the public-site deployment workflow target. Canonical DNS, real signed installer publication, deployed Vercel/DNS proof, deployed Clerk/Stripe proof, and formal legal sign-off remain open launch gates.
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Scope: `apps/www`, public download, public pricing, auth handoff, Stripe checkout handoff, checkout cancel recovery, account redirect, legal/trust pages, and launch deployment.
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## Why This Matters
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The installed cockpit can score well and still fail the complete-product UX goal if a founder, buyer, reviewer, or mobile executive cannot get from the public site to a trustworthy download, account, or checkout path. T13 therefore remains a final-product gate unless the user explicitly scopes the public launch funnel out of the five-persona score.
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## Current Evidence
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| Check | Result | Notes |
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|---|---|---|
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| `npm run test -w apps/www -- --reporter=dot` | Pass | Current focused coverage is 7 files / 19 tests: `BrandPersonasCard`, Pricing checkout links/recovery, Stripe checkout route cancel URL, layout hydration contract, legal launch-copy guard, controlled download path, mobile/desktop download label detection, and public-site deployment workflow guard. |
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| `npx tsc --noEmit --project apps/www/tsconfig.json` | Pass | No TypeScript errors. |
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| `npm run build:www` | Pass | Next.js 15.5.18 build succeeds. Routes include static public pages plus dynamic `/account`, `/api/stripe/checkout`, `/api/webhooks/stripe`, `/sign-in`, and `/sign-up`. Build warns that the Next.js ESLint plugin is not detected. |
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| Build/deploy artifact shape | Improved locally | `Test-Path apps/www/dist` = `False`; `Test-Path apps/www/.next` = `True`; `Test-Path apps/www/out` = `False`. `.github/workflows/deploy-www.yml` now uses Vercel production `pull`, `build`, and `deploy --prebuilt --prod` instead of GitHub Pages static artifact upload. Deployed Vercel/DNS proof remains open. |
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| Live public domain smoke | Fail | Current external refresh on 2026-07-08: all checked `https://waggle-os.ai/*` URLs failed DNS resolution from this environment; `nslookup waggle-os.ai` returned `Non-existent domain`. |
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| Local prod route/API smoke | Improved | Current post-fix `next start --hostname localhost --port 34205` returned 200 for `/`, `/?checkout=cancelled`, and `/docs/methodology`; signed-out `GET /api/stripe/checkout?tier=teams&billing=monthly` returned 303 to sign-in with a checkout redirect target. Historical `/pricing?checkout=cancelled` remains a non-route, but the app no longer emits it from Stripe cancel recovery. |
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| Signed-out checkout API/UI smoke | Improved | Pricing now uses the canonical GET checkout route instead of POST, so signed-out users enter the route's auth redirect flow. POST remains a backward-compat JSON shim for older clients. |
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| Download target | Improved | Public Download CTAs and footer Product > Download now route to `/download`, a controlled status page that explains Windows/macOS installers are being prepared and links to source/contact instead of an empty GitHub Releases page. Mobile/tablet OS detection now keeps CTAs generic instead of labeling iOS/Android as desktop installers. The release workflow now builds packages before Windows/macOS sidecar packaging, but real signed installer publication remains open. Current production smoke returned 200 for `/download` and found no `releases/latest` target in `/` or `/download`. |
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| Fresh rendered Browser smoke | Improved | In-app Browser verified `http://localhost:34204/?checkout=cancelled#pricing`: pricing rendered, cancelled-checkout recovery notice appeared, monthly Team CTA and retry link used `/api/stripe/checkout?tier=teams&billing=monthly`, annual toggle updated both links to annual, the Next dev issue badge disappeared after the layout fix, and console warnings/errors were empty. Browser DOM snapshot still failed with the known `incrementalAriaSnapshot` mismatch, so evidence used targeted DOM evaluation plus screenshots. |
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| Web Interface Guidelines lens | Mixed | Latest guideline source checked on 2026-07-08: <https://raw.githubusercontent.com/vercel-labs/web-interface-guidelines/main/command.md>. Public page has skip link, focus-visible outline, reduced-motion handling, semantic sections, explicit image dimensions in key inspected paths, fixed checkout recovery next steps, and guarded legal placeholder copy. Download/release truth, deployed checkout proof, and formal legal sign-off remain outside the local UI copy fix. |
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Local smoke output summary:
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```text
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/ -> 200
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/#pricing -> 200
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/privacy -> 200
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/terms -> 200
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/cookies -> 200
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/eu-ai-act -> 200
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/sign-in -> 200
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/sign-up -> 200
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/docs/methodology -> 200
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/account -> 307 location=/sign-in
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/pricing?checkout=cancelled -> 404
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/methodology -> 404
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GET checkout signed-out -> 303 location=http://localhost:3426/sign-in?redirect_url=%2Fapi%2Fstripe%2Fcheckout%3Ftier%3Dteams%26billing%3Dmonthly
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POST checkout signed-out -> 401 body={"message":"Sign in required","signInUrl":"http://localhost:3426/sign-in?redirect_url=%2Fapi%2Fstripe%2Fcheckout%3Ftier%3Dteams%26billing%3Dmonthly"}
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```
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Live external refresh summary:
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```text
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https://waggle-os.ai/ -> DNS resolution failed
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https://waggle-os.ai/#pricing -> DNS resolution failed
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https://waggle-os.ai/pricing?checkout=cancelled -> DNS resolution failed
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https://waggle-os.ai/docs/methodology -> DNS resolution failed
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https://waggle-os.ai/privacy -> DNS resolution failed
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https://waggle-os.ai/terms -> DNS resolution failed
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https://waggle-os.ai/cookies -> DNS resolution failed
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https://waggle-os.ai/eu-ai-act -> DNS resolution failed
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https://waggle-os.ai/sign-in -> DNS resolution failed
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https://waggle-os.ai/sign-up -> DNS resolution failed
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https://waggle-os.ai/account -> DNS resolution failed
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https://api.github.com/repos/marolinik/waggle-os/releases/latest -> 404
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https://api.github.com/repos/marolinik/waggle-os/releases -> []
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```
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Rendered Browser smoke summary:
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```text
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Build: npm run build:www -> pass; .next dynamic app generated, Next ESLint plugin warning remains
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Server: npm run start -w apps/www -- --hostname localhost --port 3491
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Browser page identity: http://localhost:3491/ -> title "Waggle — The AI workspace that remembers"
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Console health: homepage 0 warnings/errors; pricing checkout-error state 0; mobile menu state 0
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Desktop screenshot: output/playwright/www-t13-3491/www-t13-home-desktop.png
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Pricing screenshot: output/playwright/www-t13-3491/www-t13-pricing-checkout-error-desktop.png
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Mobile screenshots: output/playwright/www-t13-3491/www-t13-home-mobile.png and www-t13-mobile-menu-open.png
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Summary JSON: output/playwright/www-t13-3491/www-t13-rendered-summary.json
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/pricing?checkout=cancelled -> 404
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/methodology -> 404
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/docs/methodology -> rendered
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Signed-out pricing CTA -> stays on / and shows only "Sign in required"
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GET checkout monthly/annual -> 303 to /sign-in with redirect_url
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Download CTAs -> https://github.com/marolinik/waggle-os/releases/latest
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External refresh: waggle-os.ai and www.waggle-os.ai NXDOMAIN; GitHub latest release 404; releases list []
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```
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Post-fix focused evidence:
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```text
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Pricing route contract:
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npm run test -w apps/www -- __tests__/Pricing.test.tsx __tests__/stripe-checkout-route.test.ts --reporter=dot
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-> 2 files / 3 tests passed
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Hydration contract:
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npm run test -w apps/www -- __tests__/layout.test.tsx --reporter=dot
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-> 1 file / 1 test passed
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Public-site suite:
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npm run test -w apps/www -- --reporter=dot
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-> 7 files / 19 tests passed
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TypeScript:
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npx tsc --noEmit --project apps/www/tsconfig.json
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-> pass
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Build:
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npm run build:www
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-> pass; .next output generated; /download route included; Next ESLint plugin warning remains
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Rendered Browser:
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http://localhost:34204/?checkout=cancelled#pricing
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-> recovery notice visible; monthly Team CTA + retry href = /api/stripe/checkout?tier=teams&billing=monthly
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-> annual toggle updates both hrefs to /api/stripe/checkout?tier=teams&billing=annual
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-> no Next issue badge after layout suppressHydrationWarning; no console warnings/errors
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Local production smoke:
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next start --hostname localhost --port 34205
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/ -> 200
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/?checkout=cancelled -> 200
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/docs/methodology -> 200
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/api/stripe/checkout?tier=teams&billing=monthly -> 303 to /sign-in?redirect_url=...
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Legal copy guard:
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npm run test -w apps/www -- __tests__/legal-copy.test.ts --reporter=dot
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-> 1 file / 1 test passed
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rg -n "Day-0|\[Day-0 launch date\]|Pro or Teams|to be filled before public launch|\[to be designated" 'apps/www/app/(legal)'
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-> no matches
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Download path:
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npm run test -w apps/www -- __tests__/download-path.test.tsx --reporter=dot
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-> 1 file / 3 tests passed
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rg -n "releases/latest|https://github.com/marolinik/waggle-os/releases" apps/www/app apps/www/messages/en.json apps/www/__tests__
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-> no matches
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next start --hostname localhost --port 34206
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/download -> 200, contains installer-status copy, no releases/latest target
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/ -> 200, no releases/latest target
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Deployment workflow:
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npm run test -w apps/www -- __tests__/deployment-workflow.test.ts --reporter=dot
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-> 1 file / 1 test passed
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.github/workflows/deploy-www.yml now uses Vercel production pull/build/deploy and no longer references GitHub Pages or apps/www/dist.
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Desktop release workflow:
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npx vitest run packages/server/tests/tauri-config.test.ts --reporter=dot
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-> 1 file / 19 tests passed
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.github/workflows/release.yml now runs npm run build:packages before both Windows and macOS sidecar bundle steps.
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```
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## What Is Already Working
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- Homepage IA is coherent: hero, problem, how it works, memory, proof, features, trust, persona brand moment, open source, pricing, and final CTA.
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- `page.tsx` includes a skip link and a real `<main id="main">`.
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- Navbar anchors use absolute section URLs, so legal pages can navigate back to homepage sections.
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- Global CSS provides `:focus-visible`, heading `scroll-margin-top`, and reduced-motion handling.
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- Pricing copy now uses Solo/Teams/Enterprise in the main pricing component.
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- The newer checkout GET route can redirect signed-out users into sign-in with a return target.
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- Pricing now uses that GET route directly for Team checkout, preserving monthly/annual billing in the URL.
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- Cancelled checkout returns to the homepage pricing section with an inline recovery notice and retry link.
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- Public legal pages no longer expose Day-0 launch placeholders, bracketed launch-date placeholders, retired "Pro or Teams" copy, or the named pre-launch address/representative placeholders caught by the launch-copy guard.
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- Public download CTAs no longer send visitors directly to an empty GitHub Releases page; `/download` is a controlled status page until signed installers exist.
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- Account page redirects signed-out users before mounting Clerk account UI.
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- Fresh rendered desktop/mobile localhost smoke shows no current-page console errors or warnings for homepage, mobile menu, or signed-out checkout-error state.
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## Correction Candidates
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### T13-0: Public domain does not currently resolve
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Evidence:
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- Current external smoke from this environment on 2026-07-08 could not resolve `waggle-os.ai`.
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- `nslookup waggle-os.ai` returned `Non-existent domain`.
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- Fresh refresh also shows `www.waggle-os.ai` has no A or CNAME record from this environment.
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- `apps/www/app/layout.tsx:137-141`, `apps/www/app/docs/methodology/page.tsx:36`, `apps/www/app/robots.ts:17`, and `apps/www/app/sitemap.ts:3` treat `https://waggle-os.ai` as canonical production.
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Impact:
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- A founder, buyer, reviewer, or mobile executive cannot reach the public acquisition, pricing, legal, download, auth, or account surfaces at the canonical domain.
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- Local build success does not prove the public launch funnel exists.
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Correction:
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- Configure DNS for `waggle-os.ai` and deploy the chosen public-site hosting target.
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- Run public smoke against the canonical domain after DNS propagation.
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- Keep the local `localhost` smoke as a pre-deploy check, not as final launch evidence.
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Acceptance:
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- `https://waggle-os.ai/`, legal pages, `/docs/methodology`, `/sign-in`, `/sign-up`, `/account`, checkout handoff, and download CTA resolve from a normal network.
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- The canonical metadata, sitemap, and robots URL match the deployed host.
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### T13-1: Download path is currently broken
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Status: empty-release dead-end focused fixed locally; real signed installer publication remains open.
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Evidence:
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- Historical evidence: `DownloadCTA` and footer Product > Download pointed directly to GitHub Releases latest.
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- GitHub currently reports no releases for `marolinik/waggle-os`; live 2026-07-08 refresh confirms `/releases/latest` returns no latest release and the GitHub API releases list is empty.
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- Current source evidence: public Download CTAs and the footer Download link route to `/download`.
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- Current route evidence: `/download` is a controlled status page explaining that Windows and macOS installers are being prepared, with source/contact actions instead of a direct empty release link.
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- Current scan evidence: no `releases/latest` target remains in `apps/www/app`, `apps/www/messages/en.json`, or `apps/www/__tests__`.
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- Current source evidence: `apps/www/app/_lib/os-detection.ts` returns `null` for mobile/tablet user agents, `macOS` for desktop Mac, `Windows` for desktop Windows, and `Linux` only for desktop Linux.
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- `apps/www/messages/en.json:39` says the product platforms are Windows and macOS.
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Impact:
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- A founder no longer reaches an empty release page, but still cannot download a signed installer until releases are published.
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- Mobile/tablet visitors keep a generic Download CTA, avoiding a false desktop-installer promise.
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- A desktop Linux visitor can still see a Linux-specific label even though the public copy says Windows and macOS; this is less damaging now that the CTA leads to a status page, but should be revisited before artifact-specific downloads go live.
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Correction:
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- Completed locally: point the CTA/footer to a controlled download/status page and add a release-link guard.
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- Completed locally: harden the tag release workflow so desktop artifacts build workspace packages before sidecar bundling, matching the PR Tauri verification lane.
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- Remaining launch work: publish real signed Windows/macOS release assets and switch `/download` from status page to artifact-aware download page.
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- Remaining polish: decide whether desktop Linux should stay generic or be shown as unsupported before signed installers go live.
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Acceptance:
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- Focused local acceptance met: fresh smoke proves the public CTA leads to a deliberate download landing page, and no supported persona reaches an empty GitHub Releases page from the public CTA.
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- Full launch acceptance still requires valid Windows/macOS artifacts and final unsupported-OS copy for non-Windows/non-macOS desktops.
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### T13-2: Deployment workflow does not match the current Next app shape
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Status: focused fixed locally; deployed Vercel/DNS smoke remains open.
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Evidence:
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- Historical evidence: `.github/workflows/deploy-www.yml` ran the www build and uploaded `apps/www/dist` to GitHub Pages.
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- `apps/www/next.config.mjs:6-13` has no `output: 'export'`.
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- Current build output is `.next`, not `dist` or `out`.
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- The built app includes dynamic auth/API routes and middleware.
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- Current source evidence: `.github/workflows/deploy-www.yml` now installs with `npm ci`, pulls the Vercel production environment, runs public-site tests/typecheck/build, then runs Vercel `build --prod` and `deploy --prebuilt --prod`.
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- Current test evidence: `deployment-workflow.test.ts` guards that the workflow contains Vercel production deployment commands and does not reference `upload-pages-artifact`, `deploy-pages`, or `apps/www/dist`.
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Impact:
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- The prior GitHub Pages workflow could not serve the current app as configured.
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- Local source now has a coherent Next-capable deployment path, but external Vercel secrets, DNS, and deployed smoke are not proved by this local fix.
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Correction:
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- Completed locally: move the workflow to the existing Vercel production architecture for the dynamic Clerk/Stripe Next app.
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- Remaining external launch work: configure `VERCEL_TOKEN`, `VERCEL_ORG_ID`, `VERCEL_PROJECT_ID`, production env vars, domain DNS, and run deployed smoke against `https://waggle-os.ai`.
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Acceptance:
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- Focused local acceptance met: the checked-in deploy workflow no longer targets GitHub Pages/static artifacts for a dynamic Next app.
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- Full launch acceptance still requires a successful production deploy and public smoke covering `/`, legal pages, auth/account routing, checkout route behavior, webhook reachability, and download CTA.
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### T13-3: Signed-out Team checkout dead-ends in the pricing UI
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Status: focused fixed locally.
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Evidence:
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- `apps/www/app/api/stripe/checkout/route.ts:213-240` has a GET flow that redirects signed-out users to sign-in.
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- `apps/www/app/api/stripe/checkout/route.ts:242-284` keeps a POST compatibility flow returning JSON.
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- `apps/www/app/api/stripe/checkout/route.ts:273-276` returns `{ message: 'Sign in required', signInUrl }` for signed-out POST.
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- Historical source evidence: the old pricing UI used POST, read only `message` on non-OK responses, and ignored `signInUrl`.
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- Historical rendered smoke clicked Annual then Get Team while signed out; the page stayed at `/`, showed only a small `Sign in required` alert, and exposed no sign-in recovery link in the pricing state.
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- Current source evidence: `apps/www/app/_components/Pricing.tsx` renders the Team CTA as a link to `/api/stripe/checkout?tier=teams&billing={monthly|annual}`.
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- Current rendered Browser evidence: monthly and annual Team links update correctly and signed-out users enter the route-level GET flow.
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Impact:
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- A buyer clicking Get Team before auth sees implementation-shaped error text instead of continuing to sign-in/sign-up and checkout.
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Correction:
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- Completed locally: pricing CTA migrated to the canonical GET redirect flow.
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- Remaining launch evidence: verify return-to-checkout after a real Clerk sign-in/sign-up session and real Stripe checkout session.
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Acceptance:
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- Focused local acceptance met: signed-out Get Team starts the auth route instead of showing a dead-end POST error; billing period is preserved in the route URL.
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- Full launch acceptance still requires a real signed-in checkout run against deployed auth/Stripe config.
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### T13-4: Checkout cancel recovery points to a dead route
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Status: focused fixed locally.
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Evidence:
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- Historical source evidence: `cancel_url` pointed to `/pricing?checkout=cancelled`, but pricing is a section on `/`.
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- Historical local and rendered Browser smokes confirmed `/pricing?checkout=cancelled -> 404`.
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- Current source evidence: the Stripe cancel URL is `/?checkout=cancelled#pricing`.
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- Current test evidence: `stripe-checkout-route.test.ts` verifies the cancel URL passed to Stripe.
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- Current rendered Browser evidence: `/?checkout=cancelled#pricing` renders pricing, shows a cancelled-checkout recovery notice, and exposes a retry link that tracks the selected billing period.
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Impact:
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- A buyer who cancels Stripe checkout can land on a 404 instead of a recoverable pricing state.
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Correction:
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- Completed locally: use `/?checkout=cancelled#pricing` plus an inline recovery notice and retry action.
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Acceptance:
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- Focused local acceptance met: cancelled checkout returns to a visible pricing recovery state, not a 404.
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- Full launch acceptance still requires a real Stripe cancellation redirect on the deployed site.
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### T13-5: Legal and trust pages are not launch-ready
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Status: placeholder/stale-tier copy focused fixed locally; formal legal approval remains open.
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Evidence:
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- Historical evidence: legal pages contained "Day-0 placeholder text", `[Day-0 launch date]`, launch/address placeholders, and Privacy said "upgrade to Pro or Teams".
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- Current source evidence: terms/privacy/cookies/EU AI Act pages use July 8, 2026 effective/updated dates, current Solo/Team language, non-placeholder contact/representative wording, and no named launch placeholder patterns.
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- Current test evidence: `legal-copy.test.ts` guards against Day-0 placeholder text, launch-date placeholders, pre-launch address placeholders, retired "Pro or Teams" copy, and bracketed representative placeholders.
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Impact:
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- Team admins, enterprise reviewers, and privacy-conscious founders lose trust before installing when public legal pages expose placeholders or retired tier language.
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Correction:
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- Completed locally: replaced the named placeholders/stale-tier copy and added a legal-copy guard.
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- Remaining launch/legal process: obtain formal Egzakta legal approval for the current text, registered details, and representative wording before treating these pages as legally final.
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Acceptance:
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- Focused local acceptance met: `legal-copy.test.ts` passes and the targeted `rg` launch-placeholder scan returns no matches.
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- Full launch acceptance still requires legal sign-off.
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### T13-6: Production smoke needs a stable browser lane
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Evidence:
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- Current HTTP route/API smoke passes for core routes when using `--hostname localhost`.
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- Earlier rendered smoke found `127.0.0.1` binding failures and Clerk development/session-loop warning noise.
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- The fresh Browser smoke exercises homepage, mobile menu, signed-out pricing CTA, checkout redirect API, and route recovery. It does not exercise Clerk modal browser behavior, signed-in checkout, or real Stripe return.
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Impact:
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- A route-only smoke can miss the exact UI failures buyers hit: modal auth, return-to-checkout, console warning loops, mobile nav, and visual layout.
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Correction:
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- Add a repeatable public-site Playwright/browser smoke using the known-good `localhost` host binding.
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- Cover desktop and mobile: homepage, mobile menu, download CTA, sign-in/sign-up pages, account redirect, signed-out checkout, checkout cancel, legal pages, and methodology.
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Acceptance:
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- Fresh screenshots and route/API logs are attached with no unexpected 404, 500, timeout, or auth-loop noise.
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### T13-7: Coverage is too narrow for a launch funnel
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Evidence:
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- `apps/www/__tests__` currently covers only `BrandPersonasCard`.
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- Historical coverage gap: no checked-in route E2E, checkout-recovery test, legal placeholder guard, release/download target guard, or deployment artifact guard was found.
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- Current local improvement: checkout recovery, legal placeholder/stale-tier, release/download target, mobile download-label, and deployment workflow guards now exist. Deployed-domain smoke, real checkout, signed installer publication, and formal legal sign-off remain open.
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Impact:
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- The public site can regress in the exact flows needed for acquisition and purchase while tests stay green.
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Correction:
|
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- Add focused tests/guards:
|
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- Download CTA target and platform labels.
|
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- Signed-out checkout auth continuation.
|
|
- Checkout cancel recovery route.
|
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- Legal placeholder/stale-tier grep.
|
|
- Deployment artifact/hosting mode consistency.
|
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- Public route smoke in CI or release checklist.
|
|
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Acceptance:
|
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- `npm run test -w apps/www`, www typecheck, www build, and the public funnel smoke all pass from a clean checkout.
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## Five-Persona Impact
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| Persona | Cap Until Fixed | Why |
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|---|---:|---|
|
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| Solo founder/operator | 5/10 | Canonical public domain does not resolve; local Download no longer dead-ends, but there is still no signed installer artifact to obtain. |
|
|
| Team admin/security reviewer | 5/10 | Public legal/pricing/account pages are unreachable at the canonical domain; deployment target, formal legal sign-off, and real signed-in checkout evidence remain launch blockers. |
|
|
| Mobile executive | 5/10 | Mobile cannot inspect the canonical public site; mobile download labels are honest locally, but signed download/release truth still needs fixing after deploy. |
|
|
| Engineer/power user | 6/10 | Local site is credible, but NXDOMAIN plus no signed release artifact and deploy mismatch make the product look unreleasable. |
|
|
| Privacy/compliance reviewer | 6/10 | Public legal pages no longer expose the named placeholder/stale-tier copy locally, but canonical-domain reachability and formal legal sign-off still block launch trust. |
|
|
|
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## Approval Recommendation
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|
|
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Keep T13 outside Phase 1 implementation, but do not treat it as optional for the final 9/10 complete-UX goal. After the installed-app P0s are approved and fixed, run T13 as a launch-readiness slice with this order:
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|
|
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1. Make `waggle-os.ai` resolve and deploy the selected public-site target.
|
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2. Publish signed installer artifacts behind the controlled `/download` path.
|
|
3. Fix deploy target or hosting architecture.
|
|
4. Verify real deployed Clerk sign-in/sign-up return-to-checkout and Stripe cancel/success redirects.
|
|
5. Complete formal legal sign-off for public legal/trust copy.
|
|
6. Add the public funnel smoke and remaining minimal guards.
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|
|
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T13 can be deferred only if the user explicitly says the five-persona judge score is limited to the installed desktop cockpit and excludes the public acquisition/payment/legal funnel.
|