LOCKED Decision — Landing v3.2 (10 Surgical Copy Edits, Claude Design 019dd47b)

Date: 2026-05-02 Status: LOCKED Author: PM (decision memo authored retroactively 2026-05-05 to close decisions/ folder gap iz consolidation 2026-05-04) Ratified by: Marko (delegirao steering 2026-05-02 "sve ti, vec toliko znas o celoj prici"; ratifikacija ovih 10 odluka kao copy ship version; explicit "uradi to sve" 2026-05-05 to author missing decision memos) Binds: Landing v3.2 ship copy, Track D apps/www Next.js port scope, Trust Band Card 4 link target gating Cross-references:

strategy/landing/2026-04-30-landing-v3-draft.md (predecessor v3 base)
strategy/landing/2026-04-30-landing-v3.1-refreshed-overnight.md (predecessor v3.1)
strategy/landing/landing-wireframe-spec-v1.1-LOCKED-2026-04-22.md (canonical wireframe binding)
strategy/landing/persona-research-2026-04-18-rev1.md (persona inputs za 5 hero variants)
decisions/2026-04-30-pre-launch-sprint-consolidation-LOCKED.md (binds Track D as Day 0 gate)
Memory entry project_landing_v32_2026_05_02.md (point-in-time observation, primary source)
Claude Design project 019dd47b "Waggle Landing — v1" (CC implementation surface)
Claude Design project 019dd700 (deprecated baseline sa color rebrand, preserved kao backup)
Canonical Waggle Design System project ea934a60 (DS authority — Honey amber #e5a000 + Hive #08090c + 8% accent ceiling)

§1 — Pivot history

Sesija je započeta na Claude Design project 019dd700 sa color rebrand-om (overnight CC izabrao warm cream-orange paletu out-of-DS, PM identifikovao mismatch kroz canonical Waggle Design System). Color rebrand uspešan na 019dd700 (CC report: "Zero warm-cream surfaces remain", honey footprint 1.0-1.2% well under 8% rule).

Marko zatim ratifikovao novi base — project 019dd47b "Waggle Landing — v1" — kao "ovaj dizajn je dobar, animacije i SVG-ovi su dobri, treba da se sredi copy". 019dd700 rad postaje deprecated (preserved kao backup ali ne shipping).

§2 — v1 base feature set (locked, not modified u v3.2)

9-section IA (Top Nav + Hero + Proof + How + Personas + Pricing + Trust + Final CTA + Footer). 5 hero variants: A Marcus default, B Klaudia compliance, C Yuki founder, D Sasha developer, E Petra legal-tech, sa URL ?p= + utm_source resolver. macOS-window hero visual SVG (4 LLM provider chips + central hexagon + 5 personas). Hive pulse animation sa prefers-reduced-motion suppression. Lucide inline SVG-ovi throughout. OS detection na "Download for {os}" CTA. KVARK bridge u final CTA only (one sentence, one CTA, locked). 188-key i18n contract (currently u JSX, not yet extracted). Već DS-canonical: hive-950 background, honey-amber accents, Inter typography.

§3 — 10 ratifikovanih copy odluka

P0 priority (3 odluke)

Odluka 1 — Drop Trio-strict 33.5% Card 2 → replace sa GEPA "+12.5pp Claude smarter on held-out" Card. Reorder Proof Band cards: GEPA / LoCoMo / Apache 2.0 / Zero cloud / EU AI Act. Razlog: pilot N=12 FAIL h2=1/3 h3=0/3 h4=0/3 (per project_pilot_2026_04_26_result); 33.5% trio-strict je conditional finding NE shipping evidence; GEPA Faza 1 +12.5pp je production-wired (Pass 7 + Block C) i defenzivnije za peer review.

Odluka 2 — Final CTA subhead "Sovereign for enterprises" → "KVARK for sovereign deployments". Ujednačava 4. tier promise sa KVARK bridge sentence direktno ispod.

Odluka 3 — Hero subhead ostaje as-is. Clean, memorable. Proof brojevi idu u Proof Band Card 1 GEPA replacement.

P1 priority (5 odluka)

Odluka 4 — LoCoMo card description tighter. "Substrate beats Mem0 paper by 7.1 points on LoCoMo" (74 - 66.9 = 7.1pp explicit, paper claim #1 reference).

Odluka 5 — Step 02 voice tighter. "without you doing a thing" → "automatically" (voice professional + sovereign per voice anchor).

Odluka 6 — Sleeping persona 13th tile → Sovereign sa JTBD "Local-first, regulator-ready, vendor-independent." Bee illustration: Architect bee (regal/system-designer gestalt, fits "regulator-ready, vendor-independent" message). PM-elected, can be revisited ako Marko predlaže drugu illustraciju.

Odluka 7 — Pro tier 14-day trial KEEP. $19/mo low enough da trial je low-friction conversion driver, ne potrebno menjati.

Odluka 8 — Trust Band "Backed since 2010" KEEP. Consistent kroz 7+ briefova, zadržava Egzakta heritage signal.

P2 priority (2 odluke)

Odluka 9 — Hero microcopy strip + diagram bottom stat. Strip: "Free for individuals · Local-first · Apache 2.0 substrate · EU AI Act ready" → "17 AI platforms · Local-first · Apache 2.0 · EU AI Act ready". Diagram bottom stat: "4 PROVIDERS" → "17 PROVIDERS". Ties Pass 7 utisak (Memory app harvest scope = 17 platformi: ChatGPT, Claude, Claude Code, Claude Desktop, Gemini, AI Studio, Perplexity, Grok, Cursor, Manus, GenSpark, Qwen, MiniMax, z.ai, Other + 2 more) na hero claim — collector positioning koju je Marko ranije pomenuo ("postajemo collector — all my AI on one place").

Odluka 10 — Continuity-by-design line iz Pass 7 SKIPPED. Suviše granular za marketing landing. Stays out v3.2.

§4 — CC delivery confirmation

Per get_page_text transcript od CC: "Picking the Architect bee for Sovereign — regal/independent gestalt, system-designer connotation fits 'regulator-ready, vendor-independent.' [Editing ×6, Searching] All 7 edits landed. Taking the screenshot." CC u finalnoj verifier loop fazi sa fork-ovan agent. Cost ~$0 (text-only surgical edits, well under $25 cap).

Napomena o broju edits: Decision lista nosi 10 ratifikovanih, ali "shipping edits" CC je delivered 7 (Odluke 3, 7, 8, 10 su zadržane stavke ili skip-ovi koji ne menjaju canvas). Razlog za tu asimetriju: P0/P1 koje menjaju copy su 7, P0/P1/P2 koje ratifikuju zatečeno stanje su 3 (4. tier CTA ratified-as-renamed, Pro trial keep, Trust Band keep, Continuity-by-design skip). Ratifikacija "ne diraj" je takođe LOCKED odluka jer štiti od slučajnog kasnijeg menjanja.

§5 — Posledice za pre-launch sprint

Track D status na 🟢 §1+§2 done 2026-05-02; §3 i18n+Stripe+Lighthouse u toku. Per memorija project_pre_launch_sprint_2026_04_30.md 2026-05-02 sprint progress refresh.
Track D apps/www Next.js port (CC sesija D §3) može da kreće sa locked copy referencom — ne čeka dodatne ratifikacije.
Trust Band Card 4 link target rezultira open question za Day 0 — public-accessible URL gde je methodology doc. Resolved kroz Track E Path D fallback (methodology.md u OSS repo); vidi decisions/2026-05-02-track-e-arxiv-7-decisions.md.
Layout, SVG, animacije, copy svi locked. Sledeći downstream je apps/www Next.js port implementation, ne dodatni copy revs.
Baseline 019dd700 sa color rebrand preserved kao deprecated-but-retainable u Claude Design — može se vratiti ako v3.2 implementation otkriva structural problem koji nije copy-related.

§6 — Authoring trace

Ova decision memo je autorizovana retroactively 2026-05-05 kao deo pop-up-a četiri-fajla decisions/ folder gap-a koji je flagovan u project_execution_state.md snapshot 2026-05-04. Sadržaj reflektuje point-in-time observation iz project_landing_v32_2026_05_02.md memorije, plus reference na canonical wireframe spec.

Razlog za retroaktivnu autorizaciju: per CLAUDE.md decision memo discipline, svaka LOCKED odluka mora imati matching decisions/<date>-<topic>.md fajl. Memorija postoji ali memorija nije auditable artifact (živi u Cowork space-u, nije u git-u).

END DECISION MEMO.

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