3.3 KiB
3.3 KiB
LOCKED — Personas Card Copy (13 role titles + JTBD)
Ratified by: Marko Marković
Date: 2026-04-22
Brief source: briefs/2026-04-22-personas-card-copy-refinement.md (second-pass)
Applied to: briefs/2026-04-22-brand-bee-personas-card-spec.md §13 Persona Definitions
Decision
All 13 role titles + one-line JTBD copy accepted per second-pass brand voice review. No revisions requested. No alternative variants selected. High-confidence anchor set (6 personas) confirmed robust across iterations.
Canonical copy (authoritative from this date)
| # | Slug | Role Title | One-line JTBD |
|---|---|---|---|
| 1 | hunter | The Hunter | Finds the source you forgot you saved. |
| 2 | researcher | The Researcher | Goes deep and brings back a verdict. |
| 3 | analyst | The Analyst | Sees the shape of what keeps repeating. |
| 4 | connector | The Connector | Links yesterday's thought to tomorrow's decision. |
| 5 | architect | The Architect | Gives chaos a structure you can reason about. |
| 6 | builder | The Builder | Turns a spec into something that ships. |
| 7 | writer | The Writer | Shapes the story the memory wants to tell. |
| 8 | orchestrator | The Orchestrator | Coordinates the agents, tools, and memory. |
| 9 | marketer | The Marketer | Translates what you do into what matters to them. |
| 10 | team | The Team | Many hands, one hive. |
| 11 | celebrating | The Milestone | Marks the moment when the work compounds. |
| 12 | confused | The Signal | Raises a flag when memory and reality disagree. |
| 13 | sleeping | The Night Shift | Consolidates while you rest — the hive never closes. |
Brand voice compliance
Ratified copy passes all six clauses from docs/BRAND-VOICE.md (2026-04-15):
- Declarative first — all 13 iskaza su tvrdnja, ne aforizam
- Warm tone — prijateljski, ne prodajni
- Minimal adjective density — max one priverak po iskazu
- Quiet competence — bez superlatives
- No LLM jargon — "cognitive layer", "RAG", "embedding" odsutno
- Syllable economy — prosek 8 reči po JTBD (pao sa 11 u first-pass)
Scope of use
Copy is authoritative for:
apps/www/src/components/BrandPersonasCard.tsxReact component data sourceapps/www/src/data/personas.tscanonical data export (single source of truth)- Future marketing materials, internal brand reference documents
- Any landing-level or product-level reference to bee persona roles
Copy MUST NOT be inline-rewritten in individual consumer contexts. Changes require new LOCKED decision in this folder.
Downstream actions unblocked
- CC React component implementation —
BrandPersonasCard.tsxmože da se piše sa ratified copy-om - Landing IA integration spec — copy je stable reference za section-level positioning decisions
- Product-wide nomenclature layer (pending landing IA Decision 3 ratification) — ako Opcija 3 prolazi, ovaj copy je seed za onboarding/tooltip/empty-state strings
Related
briefs/2026-04-22-personas-card-copy-refinement.md— second-pass audit sa per-change rationalebriefs/2026-04-22-brand-bee-personas-card-spec.md— scaffold spec sa updated §13docs/BRAND-VOICE.md— brand voice contract (2026-04-15)strategy/2026-04-22-landing-personas-integration.md— landing IA integration (separate LOCKED decision)
LOCKED. Authoritative from 2026-04-22.