Progressive feature revelation — from free lock-in to sovereign enterprise
Each tier unlocks progressive capability. Trial gives everything for 15 days, then graceful downgrade.
Click any cell to see details. Data sourced from packages/shared/src/tiers.ts.
Free features create lock-in. Paid features create value. Enterprise features close deals.
Memory + Harvest are free forever. Users accumulate thousands of memories. Agents are free because they generate memory. The more you use it, the harder it is to leave.
When free users hit limits, they feel the friction: "I need more connectors," "I want custom skills," "I need PDF export." These are the conversion levers.
Regulated industries need compliance, governance, shared memory, and on-prem deployment. Compliance is the closer: EU AI Act, audit trails, full governance. This is the KVARK funnel.
What happens when the 15-day trial ends. Painful but not destructive — data is always preserved.
The psychology of conversion: use, value, friction, upgrade.
User works daily. Memory accumulates. Agents generate insights. Harvest imports conversations.
2,000+ memories. Wiki pages auto-generated. Knowledge graph grows. User depends on Waggle.
Hits connector limit. Wants custom skill. Needs PDF export. Feature gate triggers upgrade nudge.
Contextual upgrade prompt appears at the point of friction. Shows exact feature they need.
Stripe checkout modal. One click. Card details. Immediate unlock. No page reload needed.
Memory count creates emotional attachment. "You have built 2,847 memories" makes downgrade feel like losing something valuable.
Trial gives full access. Users feel ownership over Pro features. Taking them away after 15 days triggers upgrade impulse.
Upgrade prompts appear exactly when the user hits a limit — not randomly. The pain is real and immediate.
No waiting. Payment processes, tier updates, features unlock. The relief is instant — reinforcing the purchase decision.
The sovereign pitch for regulated industries. Waggle is the demand-creation engine for KVARK.
"Everything Waggle does — on your infrastructure, connected to all your internal systems. Full data pipeline injection, your permissions, complete audit trail, governance. Your data never leaves your perimeter."
Connect Waggle to all internal systems. Harvest from proprietary sources. Full data pipeline under your control. No cloud dependency.
Enterprise SSO, RBAC, admin panel with unlimited team members. Every action scoped to user roles. Self-hosted identity.
Full audit log on every interaction. Trace every agent decision, every memory write, every data access. Compliance-ready from day one.
Team skill library, shared workspaces, cloud sync, managed model pool, priority models. WaggleDance multi-agent coordination under organizational control.