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apps/www/app/_data/personas.ts

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+/**
+ * Canonical 13-persona data source for Waggle bee mascots.
+ *
+ * Copy is ratified per `PM-Waggle-OS/decisions/2026-04-22-personas-card-copy-locked.md`.
+ * Do NOT rewrite or paraphrase in consumer components — import from this module only.
+ *
+ * Asset paths are root-absolute (`/brand/...`) per Sesija D §1 ratification (c):
+ * the legacy Vite-relative form (`brand/...` resolved against `base: '/waggle/'`)
+ * was a GitHub Pages staging artifact, not production. waggle-os.ai does not
+ * apply a path prefix.
+ */
+
+export type PersonaSlug =
+  | 'hunter'
+  | 'researcher'
+  | 'analyst'
+  | 'connector'
+  | 'architect'
+  | 'builder'
+  | 'writer'
+  | 'orchestrator'
+  | 'marketer'
+  | 'team'
+  | 'celebrating'
+  | 'confused'
+  | 'sleeping';
+
+export interface Persona {
+  /** Canonical slug used for keying, asset lookup, analytics callbacks. */
+  readonly slug: PersonaSlug;
+  /** Display title, e.g. "The Hunter". Verbatim from locked copy. */
+  readonly title: string;
+  /** One-line JTBD copy below the title. Verbatim from locked copy. */
+  readonly role: string;
+  /** Accessible image label — "Waggle {title} bee mascot". */
+  readonly alt: string;
+  /** Root-absolute asset path served from /public. */
+  readonly imagePath: string;
+  /** 1-13 canonical reading order (input → process → output → meta). */
+  readonly order: number;
+}
+
+function buildPersona(
+  slug: PersonaSlug,
+  title: string,
+  role: string,
+  order: number,
+): Persona {
+  return {
+    slug,
+    title,
+    role,
+    alt: `Waggle ${title} bee mascot`,
+    imagePath: `/brand/bee-${slug}-dark.png`,
+    order,
+  };
+}
+
+export const personas: readonly Persona[] = [
+  buildPersona('hunter', 'The Hunter', 'Finds the source you forgot you saved.', 1),
+  buildPersona('researcher', 'The Researcher', 'Goes deep and brings back a verdict.', 2),
+  buildPersona('analyst', 'The Analyst', 'Sees the shape of what keeps repeating.', 3),
+  buildPersona(
+    'connector',
+    'The Connector',
+    "Links yesterday's thought to tomorrow's decision.",
+    4,
+  ),
+  buildPersona(
+    'architect',
+    'The Architect',
+    'Gives chaos a structure you can reason about.',
+    5,
+  ),
+  buildPersona('builder', 'The Builder', 'Turns a spec into something that ships.', 6),
+  buildPersona('writer', 'The Writer', 'Shapes the story the memory wants to tell.', 7),
+  buildPersona(
+    'orchestrator',
+    'The Orchestrator',
+    'Coordinates the agents, tools, and memory.',
+    8,
+  ),
+  buildPersona(
+    'marketer',
+    'The Marketer',
+    'Translates what you do into what matters to them.',
+    9,
+  ),
+  buildPersona('team', 'The Team', 'Many hands, one hive.', 10),
+  buildPersona(
+    'celebrating',
+    'The Milestone',
+    'Marks the moment when the work compounds.',
+    11,
+  ),
+  buildPersona(
+    'confused',
+    'The Signal',
+    'Raises a flag when memory and reality disagree.',
+    12,
+  ),
+  buildPersona(
+    'sleeping',
+    'The Night Shift',
+    'Consolidates while you rest — the hive never closes.',
+    13,
+  ),
+] as const;
+
+/** O(1) lookup by slug. */
+export const personaBySlug: Readonly<Record<PersonaSlug, Persona>> = Object.freeze(
+  personas.reduce(
+    (acc, persona) => {
+      acc[persona.slug] = persona;
+      return acc;
+    },
+    {} as Record<PersonaSlug, Persona>,
+  ),
+);
+
+/**
+ * Path to the hex-texture PNG used as filler-tile background and as
+ * placeholder canvas when a persona asset fails to load.
+ */
+export const HEX_TEXTURE_PATH = '/brand/hex-texture-dark.png';